As a child Matt Desmier wanted to be a cowboy 鈥� he simply loved the boots, and they came with the job. Since then his career ambitions have matured a little, leading the 蜜桃AV graduate to his current position as Bournemouth鈥檚 go-to guy on the digital creative scene.
Matt鈥檚 first serious career plans developed after watching an iconic British Airways television advert back in the 80s. He described the impact of those adverts: 鈥淚 just thought this was the most amazing thing I鈥檇 ever seen and, whatever job that was, I wanted to work at whatever they were doing. And in the late 80s there were some brilliant, brilliant adverts, so I wanted to do that.鈥�
After a few false-starts, by Matt鈥檚 own admission, he finally found his forte in bringing the digital creative scene to life.
Matt described his journey as one of many turns, he said: 鈥淚 wasn鈥檛 the best student, so I was asked to leave school. But I went back to college at the age of 23 and did a BTEC National Diploma in Spatial Design because I was really good at [drawing] boxes.鈥�
After finishing his college course Matt went on to train to become an interiors and furniture designer and studied 3D design at Arts University Bournemouth. He said: 鈥淭hat was the closest I鈥檇 gotten to the design profession and the advertising world. It taught me the design thinking process and creative thinking process. I left there and went on to set up my own design consultancy.鈥�
Sadly for Matt the design business didn鈥檛 work out, but after a brief stint managing pubs he found a role at Business Link.
鈥淟ong story short I ended up working for Business Link who paid for my Master鈥檚 degree which I then did at 蜜桃AV in Corporate Communications. So this is me inching ever closer to the advertising world.鈥�
He explained his choice of subject: 鈥淚 picked MA Corporate Communications because it was based around an MBA programme but it was focused on internal organisational structure and corporate branding. And corporate branding was something that really interested me. Because I was working fulltime at Business Link I got to apply everything that I was learning immediately.鈥�
While working with Business Link Matt was part of the innovation team and was seconded into a job for the Design Council, roles which led him to where he is now. Working full-time and studying a Master鈥檚 was tough though. Matt said: 鈥淢y Master's was brilliant and it was a fantastic opportunity. It was hard work but the impact has been immeasurable purely because of the way it made you think. It鈥檚 a huge step up from a degree.
鈥淭he process of critical thinking that you have to go through, I wasn鈥檛 prepared for it. It was a very steep learning curve for me but an incredibly rewarding one.鈥�
Following his degree, Matt applied his talents for talent spotting as Head of Enterprise at Arts University Bournemouth. He explained how that worked: 鈥淚 ran the Enterprise Pavilion when I was there which under my tenure, was the most successful business incubator in the UK. So we helped launch 75 creative businesses in four and a half years with a 95% survival rate.鈥�
As a result of his work Matt was invited to speak at the European Commission on how to run business incubators. The key, he says, is to only pick winners. Most of the winners Matt picked now form part of Bournemouth鈥檚 network of digital and creative agencies 鈥� a network which he鈥檚 been growing.
鈥淚鈥檝e got a better understanding and a better knowledge of the creative agency scene in Bournemouth than anyone else just because I was paid to have that. So that鈥檚 where I鈥檝e become this central digital hub for the town and it鈥檚 a remit that I鈥檝e embraced.鈥�
As part of that role Matt created his own successful entrepreneurial start-up 鈥� Think Create Do. The company are an innovation consultancy, specialising in strategic marketing. They help brands and organisations with their next big decisions.
In a competitive market Matt says their positioning is different: 鈥淭here are lots of agencies out there that claim that they can do it all. There are far better designers, there are far better film makers, there are far better web developers than us. So we just do the thing that we鈥檙e really good at, which is the strategic thinking.鈥�
He鈥檚聽been working on delivering聽events aimed at bringing the Bournemouth scene together and raising the town鈥檚 profile as a digital centre 鈥� he also founded the flagship digital creative conference,聽Silicon Beach. This year he鈥檚 been taking those events global and sharing Bournemouth鈥檚 digital and creative expertise in Malaysia, Los Angeles, Australia and Greece.
Matt is full of hard-earned advice for wannabe digital creatives and entrepreneurs. He鈥檚 had some experience sharing that advice in person by giving guest lectures to 蜜桃AV鈥檚 PR students. He says what he does is not just a job you need to have a real interest and curiosity. He explained:
鈥淭hat unfettered curiosity is a good thing to have and networking, networking skills, you can鈥檛 have enough networking skills. CVs are a thing of the past; it鈥檚 done on who you know and how well you know them. If you鈥檙e trying to get a job somewhere you need to know people in and around that job that you鈥檙e trying to get. People will ask for recommendations of you.鈥�
Writing a blog and using social media can also help students to get ahead in the sector. He commented: 鈥淵ou鈥檝e got to have a presence. You鈥檝e got to be interesting to another person, it鈥檚 not just enough to have the academic skills. You need something else, find what that something else is.鈥�
Though Matt鈥檚 career path hasn鈥檛 exactly been a straight forward, he鈥檚 always looking forward to the future. Whether he鈥檚 growing the business, organising bigger events or opening a Think Create Do branch office in San Francisco, he鈥檒l be enjoying it whatever happens.
鈥淚鈥檝e got a life motto. If it鈥檚 funny, do it.鈥澛�