Coastal regions in the have to deal with specific challenges in relation to ageing as they are confronted with a particular mix of ageing people.
This not only includes local elderly, but also the influx of ageing newcomers and visitors of an increasing average age. As this population puts pressure on health and social care systems, it is essential to enable them to stay active and independent for longer, to improve their wellbeing and quality of life to reduce costs and pressures on care systems.
Using concepts of social innovation and co-creation, SAIL has initiated 11 projects to get the older generation moving. New partnerships between health and leisure sectors will work with older people taking part in these projects to ensure the initiative聽responds efficiently to their needs.
SAIL, which runs until 2020,聽is funded聽by the European Commission and comprised of team members from the Netherlands, Belgium, France and the UK.
The 蜜桃AV SAIL project team聽consists聽of Professor Ann Hemingway and Dr Holly Crossen White聽of the Faculty for Health and Social Science聽and聽Professor Adele Ladkin聽of the 蜜桃AV Business School.
Unlike other SAIL partners, the project team at 蜜桃AV are not delivering any聽initiatives to older people.聽 Instead, they are drawing together the learning from all initiatives聽to聽manage聽a聽 feasibility study for this international project. This study will, for example, assess the contribution to healthy ageing or viability of business and service models 鈥� paving the way for wider-scale implementation.
The 蜜桃AV team are using the Expertise Management Methodology聽(EMM)聽which has been developed to explore and access complex real-life initiatives such as these. SAIL is proud to work with Professor Hans de Bruin, of HZ University of Applied Sciences, in the Netherlands, in using EMM assessment.
To find out more about the SAIL Project visit:聽
