The Victorian pleasure pier is perhaps the most iconic symbol of the British seaside holiday. For two centuries, piers have been the place to see and be seen at the seaside. They continue to play a vital role in terms of resort identity, heritage, employment, community pride and tourism.
But they are under threat. In the early 20th century, nearly 100 piers graced the UK coastline, but almost half of these have now gone. Under constant risk from fire, maintenance issues, rising costs, and climate change, many have succumbed and now lie derelict and in a state of decay. Dr聽Chapman, Senior Lecturer at 蜜桃AV and Honorary Secretary of the 聽(NPS), is helping to raise awareness of the importance of seaside piers and the critical role they play for coastal communities.
When piers were constructed, British seaside resorts were at the height of their popularity. The Victorians wanted to demonstrate engineering prowess and their ability to master the force of the water. A pier extending into the sea was a very visible nod to this expertise.
But over the last 40 years, many notable piers have succumbed to time and tide. Climate change is posing a serious threat. Increased damage from storm surges combined with rising sea levels are two of the biggest challenges faced, with extreme weather events becoming more frequent.
Brighton West Pier has suffered multiple storms and fires since closure in 1975, leaving an isolated skeleton as a haunting reminder. Similarly, Weston-Super-Mare鈥檚 has been closed for over three decades.
Piers are reaching the end of their lifespans, and when coupled with climate change, maintenance issues and fire, there are a lot of risk factors and a lot of money is required for their upkeep.
Blackpool鈥檚 special status
In the 19th century, Blackpool鈥檚 piers and other attractions were the key to its growth and success. When the North Pier opened in 1863, it had 275,000 visitors, and its popularity led to the construction of two more. These are now under considerable strain, with the North Pier having suffered significant storm damage.
Help is now at hand for piers across the UK and Blackpool鈥檚 iconic structures. In her role with the NPS, Dr Chapman worked with Penny Mordaunt MP and the聽Department of Communities and Local Government聽to develop the . This helps address the difficulty of accessing funding that many family-owned piers in the private sector face.
In March 2019, Dr Chapman聽was awarded a research grant from Blackpool Council to conduct a feasibility study into聽Blackpool鈥檚 piers to ensure their聽sustainable future. To date, 165聽seaside regeneration聽projects, including Blackpool鈥檚 piers, have been awarded such grants of up to 拢50,000 from the Coastal Revival fund. The Coastal Revival study, which Dr Chapman is part of, has been set up聽to develop a pier sustainability toolkit for all piers in the UK.
Dr Chapman has also worked in conjunction with , , , and the , to develop a strategy and secure status for the three pleasure piers. The Watch status is significant and covers heritage sites worldwide, acting as a catalyst to improve the safeguarding of monuments that need protecting.
Inclusion on the Watch List enables a series of high-profile events and activities to take place to secure the piers鈥� future, including tackling issues on funding, government policy, climate change impacts, and promotion and engagement. One such event is the , of which 蜜桃AV is the academic sponsor.聽Due to be held in Blackpool in September 2019, the aim of the conference is to聽understand the impact of聽climate change on聽coastal聽heritage. Dr Chapman will be leading the scientific committee.
Creating a USP
Anya鈥檚 research looks at resort regeneration and how piers act as a barometer in a wider socio-economic context. Often, regeneration of a pier leads to a revival of the town as a whole. In growing recognition of this, some local authorities are promoting their piers as flagship tourist attractions and investing in their refurbishment and new facilities. , which narrowly escaped demolition during the 1990s, is now at the heart of the resort鈥檚 development strategy and is currently undergoing a 拢2.9m refurbishment.
Others are reinventing themselves, offering unique selling points. now features the only pier-to-beach zip line. In Folkestone, the , which was redeveloped as a pleasure pier in 2016, provides pop-up bars, restaurants and its very own champagne bar. boasts an indoor suspended go-kart track.
Conversely, says Dr Chapman, losing a pier can have a negative impact: 鈥淧iers tend to feature in advertising as a marker of a resort鈥檚 status. When they lose their piers, they lose their identity as a resort to an extent.鈥�
Finding finance
Despite obtaining聽the aforementioned funding for pier regeneration as part of the Coastal Revival fund, finance will continue to be a major issue in the long-term preservation of piers.
鈥淥ne big issue in terms of regeneration in general is that 95 per cent of private sector organisations on the coast are SMEs. They can鈥檛 tap into funding from government, heritage lottery funds or the like. Piers are in a similar situation. The vast majority of piers in private ownership are SMEs with limited funding.鈥� says Dr Chapman.
Dr Chapman has also prepared evidence on seaside town regeneration, specifically pier regeneration, for a select committee at the House of Lords. This informed the report, The future of seaside towns,聽which was published in April 2019. The Select committee is looking into the impact of resort regeneration programmes so far and what more needs to be done.
Dr Chapman hopes that the committee will take steps towards enabling further funding for private sector heritage attractions in general. 鈥淥pening up more funding will continue to聽be a viable way forward,鈥� she concludes.
