The Engineering and Social Informatics research group (ESOTICS) in the Department of Computing and Informatics has recently obtained a research fund from the听听(NCRG) to support a project titled 鈥楶articipatory Design of Interactive Persuasive Gambling Awareness: Enabling Gambler-Centered Innovation鈥� (GamInnovate).
GamInnovate facilitates participatory design (PD) sessions with gamblers, using听贰搁翱骋补尘产听蝉辞蹿迟飞补谤别, with the aim of building templates and interactive multimedia messages for conscious and responsible gambling.
The project builds on the EROGamb project鈥檚 findings that indicated that gamblers see responsible gambling messages sent by their gambling sites as 鈥榮uperficial鈥�, 鈥榯rivializing鈥櫶齛nd 鈥榦blivious to their personal and social context鈥�. GamInnovate seeks to tackle the issue and develop design principles for interactive persuasive messages which can use gambling behaviour data to allow for a more controlled gambling experience.
The team aim to create an open access repository of multimedia designs which they will create using informed research formulas and design principles. These designs will then be made available for reuse by the responsible gambling industry, software engineers and the research community. This repository will act as a vehicle for cooperation between UK and USA responsible gambling communities, creating a broader impact and outreach.
EROGamb鈥檚 听蜜桃AV investigation team includes听听(project lead, Social Informatics),听听(Health Psychology),听听(Corporate Social Responsibility) and听听(Software Engineering). The project will be conducted in close collaboration with NCRG and a range of charities and responsible gambling offices in the UK and Europe.
GamInnovate is part of our听Digital Addiction initiative听meant to enable a healthier and well-informed usage of technology.
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