Professor Marcjanna Augustyn

Professor Marcjanna Augustyn, PhD, MSc, is Head of Department of Marketing, Strategy and Innovation, Professor of Management and Head of Centre for Sustainable Business Transformations at 蜜桃AV Business School. Professor Augustyn is an internationally recognized expert in business management, strategy and business performance. Professor Augustyn鈥檚 work has been published extensively, disseminated internationally and regularly cited. She has acted as an ESRC Scientific Rapporteur and as an assessor for the Irish Research Council for Humanities and Social Sciences. Professor Augustyn has led successful high impact externally funded interdisciplinary research projects, involving diverse stakeholders from the public, private and non-profit making organizations. She has advised various organisations on competitive management strategies and practices. Professor Augustyn is a member of Editorial Review Boards for several academic journals and a member of the British Academy of Management (UK), the Strategic Management Society (USA), the Institute for Small Business and Entrepreneurship (UK), and the International Association of Scientific Experts in Tourism (Switzerland). She can be contacted at [email protected]

Research

Professor Marcjanna Augustyn is an internationally-recognized expert in business management, strategy and performance. She specializes in researching impacts of management strategies, systems and practices on organizational performance and competitive advantage. Professor Augustyn鈥檚 work has been published extensively, disseminated internationally and regularly cited by leading scholars. Much of her research has been carried out in the context of tourism and hospitality industries and tourism SMEs. Professor Augustyn has acted as an ESRC Scientific Rapporteur and as an assessor for the Irish Research Council for Humanities and Social Sciences.

Professor Augustyn is co-editor of Tourism in the New Europe: Perspectives on SME Policies and Practices (with Rhodri Thomas, 2006), and co-author of Tourism Destination Quality: Attributes and Dimensions (with Arthur Seakhoa-King and Peter Mason).

Professor Augustyn won the Outstanding Paper Award in the 2017 Emerald Literati Network Awards for Excellence for a journal article Direct effects of quality management on competitive advantage

Professor Augustyn has led successful high impact externally funded interdisciplinary research projects, involving diverse stakeholders from the public, private and non-profit making organizations. She has advised various organisations on competitive management strategies and practices.

Professor Augustyn is a member of Editorial Review Boards for several academic journals and a member of the British Academy of Management (UK), the Strategic Management Society (USA), the Institute for Small Business and Entrepreneurship (UK), and the International Association of Scientific Experts in Tourism (Switzerland).

At 蜜桃AV , Professor Augustyn is the Head of Centre for Sustainable Business Transformations, and the Research Lead for the Department of Marketing, Strategy and Innovation /about/our-faculties/bournemouth-university-business-school/department-marketing-strategy-innovation.

Professor Augustyn is also the Strategy and Entrepreneurship Research Theme Lead. /about/our-faculties/bournemouth-university-business-school/department-marketing-strategy-innovation/department-marketing-strategy-innovation-research

Professor Augustyn can be contacted at [email protected]

Publications

Journal articles

Vetchagool, W., Augustyn, M. and Tayles, M., 2020. Impacts of Activity-Based Costing on Organizational Performance: Evidence from Thailand. Asian Review of Accounting, 28 (3), 329-349.

Mason, P., Augustyn, M.M. and Seakhoa-King, A., 2021. Mixed Method Research in Tourism: A Systematic Sequential Approach. Folia Turistica, 56.

Augustyn, M.M., 2005. The National Survey of Small Tourism and Hospitality Firms. Special Issue: Small Firms in the Events Sector. Journal of Small Business and Enterprise Development, 12 (1), 144-146.

Augustyn, M. and ho, S.K., 1998. Service Quality and Tourism. Journal of Travel Research, 37 (1), 71-75.

Augustyn, M.M., 1998. The road to quality enhancement in tourism. International Journal of Contemporary Hospitality Management, 10 (4), 145-158.

Books

Chapters

Seakhoa-King, A., Mason, P. and Augustyn, M.M., 2022. Quantitative Research. In: Buhalis, D., eds. Encyclopedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.

Seakhoa-King, A., Mason, P. and Augustyn, M.M., 2022. Questionnaire. Encyclopedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.

Seakhoa-King, A., Mason, P. and Augustyn, M.M., 2022. Research Methodology. In: Buhalis, D., eds. Encyclopaedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.

Mason, P., Augustyn, M.M. and Seakhoa-King, A., 2022. Research Philosophy. In: Buhalis, D., eds. Encyclopedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA.: Edward Elgar Publishing.

Mason, P., Augustyn, M. and Seakhoa-King, A., 2022. Exploratory Research. In: Buhalis, D., eds. Encyclopedia of Tourism Management and Marketing. Cheltenham, UK and Northampton, MA, USA.: Edward Elgar Publishing.

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